The „JAM“ (Jeans Affair Munich) is a sales and information fair for jeanswear that gathers a portfolio of brands under one roof. It unites jeans sellers at one fair: Mainstream and trendy labels, young innovative brands, headquarters and sales representative agencies have the opportunity to attractively present their collections. The organiser is Munich Fabric Start.

Project info

Development of the name & image and the business stationery

Implementation

Development of the name „JAM“ (Jeans Affair Munich), which quickly got into people’s heads. It intentionally makes references to music (Jam Session) and taste (Jam, English for jam) and thus to the desired young and dynamic target group. As a next step, we created a typeface that gives the logo a concise character and puts it in the limelight competitively – from the admission ticket to the large-scale poster.